It can be a challenge to understand and implement self-promotion through marketing. The key is putting yourself in the spectator’s shoes and advertising your strengths and services in ways that best benefit them, not just boasting. Personal Branding, along with conducting a market research using tools such as Keywordtool or Answer The Public, can be very useful.

Self-promotion is usually done to establish a strong reputation that will allow you to advance your career or increase the amount of clients you are able to attract. A solid reputation is the result of a blend that includes building a strong branding and networking, being an effective team player, and documenting your accomplishments.

One mistake that many people make is focusing solely on promoting themselves and neglecting to promote their work, product or achievement in a way that makes it more interesting for people to be interested with. Alternatively, others will simply promote themselves too much, believing that displaying their educational background or unique skill at every occasion will result in others being interested in their work.

The best approach is to create a balance between both and use a variety of techniques and platforms for self-promotion, which include social media (especially Instagram and TikTok), email marketing, website creation, podcasts and vlogging. This latter option is especially effective because it allows viewers to engage with you and discuss your work. A bespoke website lets you include your latest blogs, vlogs and news. This will allow for an in-depth interaction with your followers.