Online businesses offer the possibility for higher profit margins and lower overheads than brick-and-mortar companies. They also are more flexible in terms of scalability. In addition, an internet business can operate from any place around the globe, so long as you have a reliable internet connection. But before you can launch your online business there are a variety of steps to take which include conducting market research and creating your website.

Think about your strengths, experience and abilities when deciding whether to establish an online business. Also, consider the potential growth prospects in the field you are interested in. For example, ecommerce is expanding rapidly. Estimates suggest that it will be responsible for 25% of all retail sales in 2025.

Begin to research your market once you’ve decided on the type of business you’d like to begin. This will allow you to identify the products or services they want and how best to provide them with.

Before you start an online business, it is important to establish the legal structure that makes sense for you. For example, you’ll need to decide whether to set your business as a sole proprietorship, limited liability company or corporation. In addition, you’ll need register any trademarks or copyrights and comply with privacy laws (e.g. the California Consumer Privacy Act and the European Union’s General Data Protection Regulation).

It is also important to develop a marketing strategy to increase your visibility prior to launching. This is especially crucial if your target audience has been pre-warmed, such as through social media or blog readers.